https://journal.tangrasula.com/index.php/jibi <p>Jurnal Inovasi Bisnis Indonesia (JIBI) is a national academic journal and open access that applies peer-reviewed by bestari partners published by PT Tangrasula Tekno Kreatif. Jurnal Inovasi Bisnis Indonesia (JIBI) acts as a communication medium for academics, practitioners and other related parties about research results and new thoughts in the fields of business, economics, management, entrepreneurship and others. JIBI is published four times a year (March, June, September and December).</p> PT. Tangrasula Tekno Kreatif en-US Jurnal Inovasi Bisnis Indonesia (JIBI) 3025-8219 <p> <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license"><img src="https://i.creativecommons.org/l/by-sa/4.0/88x31.png" alt="Creative Commons License" /></a> This work is licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>.</p> https://journal.tangrasula.com/index.php/jibi/article/view/273 <p><strong>ABSTRAK</strong></p> <p>Industri kosmetik di Indonesia berkembang pesat, dengan Wardah sebagai salah satu merek kosmetik ternama. Konsumen Muslim Indonesia semakin memperhatikan sertifikasi halal dalam pembelian produk kosmetik. Online review dan harga juga menjadi faktor penting dalam keputusan pembelian. Namun, ketika seluruh produk kosmetik wajib bersertifikat halal (PP No. 42 Tahun 2024), belum jelas apakah sertifikasi halal masih menentukan keputusan pembelian dibandingkan online review dan harga, terutama pada Gen Z. Penelitian ini bertujuan untuk menganalisis pengaruh sertifikasi halal, online review, dan harga terhadap keputusan pembelian produk kosmetik Wardah. Berbeda dari penelitian terdahulu yang umumnya dilakukan pada marketplace atau produk non-kosmetik dengan minat beli sebagai variabel perantara, penelitian ini menguji pengaruh langsung ketiga faktor tersebut pada produk kosmetik halal bermerek dengan responden Gen Z di daerah non-metropolitan. Penelitian ini menggunakan metode kuantitatif dengan desain survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 konsumen Wardah terutama Gen Z di Kabupaten Sragen. Teknik analisis yang digunakan adalah analisis kuantitatif dengan bantuan aplikasi IBM SPSS versi 22. Hasil penelitian menunjukkan bahwa sertifikasi halal memiliki pengaruh positif, namun tidak berpengaruh signifikan terhadap keputusan pembelian. Sedangkan online review, dan harga memiliki pengaruh yang signifikan terhadap keputusan pembelian produk kosmetik Wardah. Harga memiliki pengaruh positif terkuat, diikuti oleh online review dan Sertifikasi halal.</p> <p><strong>Kata </strong><strong>K</strong><strong>unci:</strong> Sertifikasi Halal, Online Review, Harga, Keputusan Pembelian</p> <p><strong>ABSTRACT</strong></p> <p><em>The cosmetics industry in Indonesia is growing rapidly, with Wardah as one of the most well-known cosmetic brands. Indonesian Muslim consumers are increasingly paying attention to halal certification when purchasing cosmetic products. Online reviews and price are also important factors in purchasing decisions. However, as all cosmetic products become subject to mandatory halal certification (Government Regulation No. 42 of 2024), it remains unclear whether halal certification still determines purchasing decisions compared with online reviews and price, especially among Generation Z. This research aims to analyze the influence of halal certification, online reviews, and price on purchasing decisions for Wardah cosmetic products. Unlike previous studies conducted on marketplaces or non-cosmetic products that often use purchase intention as a mediator, this study tests the direct effects of the three factors on a branded halal cosmetic product among Generation Z in a non-metropolitan area. This research uses quantitative methods with a survey design. Data was gathered via a questionnaire administered to 100 Wardah consumers, specifically targeting Generation Z in Sragen Regency. The analysis technique used is quantitative with the IBM SPSS version 22 application. The research results show that halal certification has a positive influence but does not have a significant influence on purchasing decisions. Meanwhile, online reviews and prices have a significant influence on purchasing decisions for Wardah cosmetic products. Price has the strongest positive influence, followed by online reviews and halal certification.</em></p> <p><strong><em>Keywords:</em></strong> <em>Halal Certification, Online Reviews, Price, Purchasing Decisions</em></p> Sekar Ayu Khinanti Copyright (c) 2026 Sekar Ayu Khinanti https://creativecommons.org/licenses/by-sa/4.0 2026-10-14 2026-10-14 4 1 1 14 10.61896/jibi.v4i4.273 https://journal.tangrasula.com/index.php/jibi/article/view/276 <p><strong>ABSTRAK</strong></p> <p>Temuan penelitian terdahulu mengenai faktor yang memengaruhi minat penggunaan fintech syariah belum seragam dan belum menggambarkan Generasi Z di kota berkembang seperti Kota Palopo. Penelitian ini bertujuan menganalisis pengaruh kemudahan penggunaan, kepercayaan, dan manfaat terhadap minat penggunaan fintech syariah pada Generasi Z di Kota Palopo. Penelitian menggunakan pendekatan kuantitatif dengan Technology Acceptance Model (TAM) yang dimodifikasi melalui penambahan variabel kepercayaan. Sampel ditentukan dengan teknik purposive sampling dan jumlahnya dihitung menggunakan rumus Slovin. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 393 responden; sebanyak 210 kuesioner kembali dan layak diolah. Data dianalisis dengan regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara parsial kemudahan penggunaan, kepercayaan, dan manfaat berpengaruh positif dan signifikan terhadap minat penggunaan fintech syariah, dengan kepercayaan sebagai variabel yang paling dominan. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan dan menjelaskan 48,0% variasi minat penggunaan. Temuan ini menunjukkan bahwa semakin tinggi kemudahan, kepercayaan, dan manfaat yang dirasakan, semakin tinggi pula minat Generasi Z menggunakan fintech syariah. Penelitian ini berkontribusi pada pengembangan kajian keuangan syariah dan menjadi bahan pertimbangan bagi penyedia layanan fintech syariah dalam meningkatkan kualitas layanan.</p> <p><strong>Kata Kunci:</strong> fintech syariah, kemudahan penggunaan, kepercayaan, manfaat, minat penggunaan</p> <p><strong>ABSTRACT</strong></p> <p><em>Findings of previous studies on the factors influencing the intention to use Islamic fintech are inconsistent and do not yet describe Generation Z in developing cities such as Palopo City. This study aims to analyze the effect of perceived ease of use, trust, and perceived usefulness on the intention to use Islamic fintech among Generation Z in Palopo City. It employs a quantitative approach using a modified Technology Acceptance Model (TAM) that incorporates trust as an additional variable. The sample was determined using purposive sampling, and the sample size was calculated with the Slovin formula. Primary data were collected through questionnaires distributed to 393 respondents; 210 questionnaires were returned and usable. The data were analyzed using multiple linear regression in SPSS. The results show that, partially, perceived ease of use, trust, and perceived usefulness have a positive and significant effect on the intention to use Islamic fintech, with trust being the most dominant variable. Simultaneously, the three variables also have a significant effect and explain 48.0% of the variation in intention to use. These findings imply that the higher the perceived ease of use, trust, and usefulness, the higher Generation Z’s intention to use Islamic fintech. This study contributes to the development of Islamic finance research and serves as a consideration for Islamic fintech providers in improving service quality.</em></p> <p><strong><em>Keywords:</em></strong><em> Islamic fintech, perceived ease of use, trust, perceived usefulness, intention to use</em></p> Mutmahinnah Andi Manrang Asriany Asriany Riyanti Riyanti Copyright (c) 2026 Mutmahinnah Andi Manrang, Asriany Asriany, Riyanti Riyanti https://creativecommons.org/licenses/by-sa/4.0 2026-10-14 2026-10-14 4 1 15 26 10.61896/jibi.v4i4.276 https://journal.tangrasula.com/index.php/jibi/article/view/272 <p><strong>ABSTRAK</strong></p> <p>Profitabilitas perusahaan subsektor batu bara cenderung berfluktuasi mengikuti perubahan harga komoditas global, sementara hasil penelitian terdahulu mengenai pengaruh leverage keuangan dan intensitas modal terhadap profitabilitas belum konsisten dan kajian yang menempatkan Operating Cash Flow sebagai variabel mediasi pada subsektor ini masih terbatas. Penelitian ini bertujuan untuk menganalisis pengaruh leverage keuangan dan intensitas modal terhadap Return on Assets (ROA) dengan Operating Cash Flow sebagai variabel mediasi pada perusahaan subsektor batu bara yang terdaftar di Bursa Efek Indonesia periode 2021–2024. Penelitian ini menggunakan metode kuantitatif dengan data sekunder berupa laporan keuangan perusahaan dan teknik purposive sampling sehingga diperoleh 80 data observasi. Analisis data dilakukan menggunakan statistik deskriptif, uji asumsi klasik, analisis jalur (path analysis), dan uji Sobel dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa leverage keuangan tidak berpengaruh signifikan terhadap ROA, sedangkan intensitas modal berpengaruh negatif signifikan dan Operating Cash Flow berpengaruh positif signifikan terhadap ROA. Selain itu, Operating Cash Flow mampu memediasi pengaruh leverage keuangan dan intensitas modal terhadap ROA pada perusahaan subsektor batu bara.</p> <p><strong>Kata </strong><strong>K</strong><strong>unci:</strong> Leverage Keuangan; Intensitas Modal; Operating Cash Flow; Return on Asset (ROA).</p> <p><strong>ABSTRACT</strong></p> <p><em>The profitability of coal subsector companies fluctuates with global commodity prices, while previous findings on the effect of financial leverage and capital intensity on profitability remain inconsistent and studies that use Operating Cash Flow as a mediating variable in this subsector are still limited. This study aims to analyze the effect of financial leverage and capital intensity on Return on Assets (ROA), with Operating Cash Flow as the mediating variable, in companies in the coal subsector listed on the Indonesia Stock Exchange for the period 2021–2024. This study employs a quantitative method using secondary data in the form of company financial statements and a purposive sampling technique, resulting in 80 observations. Data analysis was conducted using descriptive statistics, classical assumption tests, path analysis, and the Sobel test with the assistance of SPSS 25. The results indicate that financial leverage does not have a significant effect on ROA, while capital intensity has a significant negative effect and Operating Cash Flow has a significant positive effect on ROA. Furthermore, operating cash flow mediates the effects of financial leverage and capital intensity on ROA in companies within the coal subsector.</em></p> <p><strong><em>Keywords:</em></strong> <em>Financial Leverage; Capital Intensity; Operating Cash Flow; Return on Assets (ROA)</em></p> Pridawati Pridawati Acep Suherman Ade Sudarma Copyright (c) 2026 Pridawati Pridawati, Acep Suherman, Ade Sudarma https://creativecommons.org/licenses/by-sa/4.0 2026-10-14 2026-10-14 4 1 27 46 10.61896/jibi.v4i4.272 https://journal.tangrasula.com/index.php/jibi/article/view/277 <p><strong>ABSTRAK</strong></p> <p>Penelitian ini dilatarbelakangi oleh meningkatnya akses informasi investasi di kalangan generasi muda yang belum tentu diiringi pemahaman prinsip keuangan syariah dan kepercayaan terhadap sistem investasi syariah, sementara bukti empiris pada mahasiswa di tingkat lokal masih terbatas. Kurangnya pemahaman mengenai prinsip keuangan syariah serta tingkat kepercayaan terhadap sistem investasi menjadi faktor yang dapat memengaruhi minat mahasiswa untuk berinvestasi. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan syariah dan media sosial terhadap kepercayaan serta minat investasi mahasiswa di Kota Palopo. Penelitian menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner daring yang diisi oleh 395 mahasiswa aktif dari perguruan tinggi di Kota Palopo yang dipilih secara purposif. Analisis data dilakukan menggunakan metode <em>Partial Least Squares–Structural Equation Modeling</em> (PLS-SEM) dengan bantuan aplikasi SmartPLS, yang mencakup analisis model pengukuran, model struktural, dan analisis jalur untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa literasi keuangan syariah dan media sosial berpengaruh positif dan signifikan terhadap kepercayaan dan minat investasi mahasiswa. Selain itu, kepercayaan berpengaruh positif terhadap minat investasi serta memediasi secara parsial hubungan antara literasi keuangan syariah dan media sosial terhadap minat investasi mahasiswa.</p> <p><strong>Kata Kunci:</strong> Literasi Keuangan Syariah; Media Sosial; Kepercayaan; Minat Investasi; Mahasiswa</p> <p><strong>ABSTRACT</strong></p> <p><em>This study was motivated by growing access to investment information among young people, which is not necessarily accompanied by an understanding of Islamic finance principles and trust in Islamic investment systems, while local empirical evidence on students remains limited. A lack of understanding of Islamic finance principles and the level of trust in investment systems are factors that can influence students’ interest in investing. This study aims to analyze the influence of Islamic financial literacy and social media on students’ trust and interest in investing in Palopo City. The study employs a quantitative approach using primary data collected through an online questionnaire completed by 395 active students from higher education institutions in Palopo City, selected through purposive sampling. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software, encompassing measurement model analysis, structural model analysis, and path analysis to test the relationships among variables. The results indicate that Islamic financial literacy and social media have a positive and significant effect on students’ trust and investment interest. Furthermore, trust also has a positive effect on investment interest and partially mediates the relationship between Islamic financial literacy and social media on students’ investment interest.</em></p> <p><strong><em>Keywords:</em></strong><em> Islamic Financial Literacy; Social Media; Trust; Investment Interest; Students</em></p> Zul Aquilla Jumawan Jasman Mutmainnah Mutmainnah Copyright (c) 2026 Zul Aquilla, Jumawan Jasman, Mutmainnah Mutmainnah https://creativecommons.org/licenses/by-sa/4.0 2026-10-14 2026-10-14 4 1 47 64 10.61896/jibi.v4i4.277 https://journal.tangrasula.com/index.php/jibi/article/view/274 <p><strong>ABSTRAK</strong></p> <p>Ekonomi kreatif banyak dikaji melalui usaha formal, digitalisasi, dan program pemberdayaan, sementara komunitas nonformal yang menjalankan kegiatan ekonomi tanpa struktur bisnis dan harga tetap seperti Omah Noto Plankton di Sleman, Yogyakarta, yang bermula dari rendahnya nilai jual salak warga belum banyak dikaji, termasuk bagaimana praktik tersebut bertahan. Penelitian ini bertujuan untuk mengkaji bagaimana praktik ekonomi kreatif berbasis komunitas di Omah Noto Plankton dapat menjadi inspirasi bagi pengembangan sociopreneurship dan inovasi sosial, serta menganalisis peran modal sosial dalam menjaga keberlanjutannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menunjukkan bahwa ekonomi kreatif di Omah Noto Plankton berkembang secara alami dari kebutuhan masyarakat lokal dengan mengutamakan partisipasi, kepercayaan, dan kebersamaan dibandingkan sistem bisnis formal. Tidak adanya sistem kerja yang kaku, struktur organisasi formal, maupun harga tetap mencerminkan praktik ekonomi berbasis kepercayaan yang didukung oleh modal sosial yang kuat. Selain itu, inovasi yang muncul dalam komunitas ini bersifat kontekstual, yaitu lahir dari pengalaman sehari-hari dan respons terhadap kondisi yang ada, sehingga menunjukkan bahwa inovasi sosial tidak selalu bergantung pada teknologi tinggi atau modal besar. Dampak dari praktik ini terlihat pada aspek ekonomi dan sosial, seperti meningkatnya pendapatan masyarakat serta semakin kuatnya hubungan sosial antar anggota komunitas. Dengan demikian, Omah Noto Plankton menunjukkan bahwa keberlanjutan praktik ekonomi kreatif komunitas nonformal ditopang oleh kepercayaan (tarif tanpa harga tetap), norma keikhlasan, dan jaringan kerja sama dengan warga, bukan oleh struktur bisnis formal.</p> <p><strong>Kata </strong><strong>K</strong><strong>unci:</strong> Ekonomi Kreatif Berbasis Komunitas, Inovasi Sosial, Kewirausahaan Sosial, Modal Sosial</p> <p><strong>ABSTRACT</strong></p> <p><em>Creative economy research has largely focused on formal enterprises, digitalization, and empowerment programs, while informal communities that run economic activities without business structures or fixed prices—such as Omah Noto Plankton in Sleman, Yogyakarta, which began from the low market value of villagers' salak (snake fruit)—remain understudied, including how such practices sustain themselves. This study aims to explore how community-based creative economy practices at Omah Noto Plankton can serve as an inspiration for sociopreneurship and social innovation, as well as to analyze the role of social capital in sustaining these practices. This research uses a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the creative economy in Omah Noto Plankton develops organically from local community needs, emphasizing participation, trust, and togetherness rather than formal business structures. The absence of fixed systems such as formal employment, rigid organizational structures, and standardized pricing reflects a trust-based economic model supported by strong social capital. In addition, innovation within the community emerges from everyday experiences and challenges, showing that social innovation does not always require advanced technology or large financial resources. The impact of these practices can be seen in both economic and social aspects, including increased community income and stronger social relationships. In conclusion, the sustainability of Omah Noto Plankton rests on trust (no fixed prices), the norm of sincerity (keikhlasan), and cooperation networks with local residents rather than formal business structures. </em></p> <p><strong><em>Keywords:</em></strong> <em>Community-Based Creative Economy, Social Innovation, Sociopreneurship, Social Capital</em></p> Revaneisya Sofie Yulviana Luthfi Garda Restu Bumi Anik Widiastuti Copyright (c) 2026 Revaneisya Sofie Yulviana, Luthfi Garda Restu Bumi, Anik Widiastuti https://creativecommons.org/licenses/by-sa/4.0 2026-10-14 2026-10-14 4 1 65 79 10.61896/jibi.v4i4.274